These three areas of marketing are of equal importance (although it depends on what kind of company has approached us for our services). However, different firms require a not-so-similar emphasis on the actual amount of time which is spent on each one. for the purpose of this introductory article, we will discuss these strategies in according to the title: PR, Social Media and Branding.
PR
Any positive stories our clients have, we will share with your targeted audience. If you’ve been in the news – irrespective of what media – we will get it out there. It is the way that we successfully and efficiently communicate with the public on your behalf. The ultimate goal being – the creation (and maintenance) of a positive image for your firm. Getting it to stick (in your desired audience) is one of the greatest challenges for PR firms; the fact that we are aware of this, makes our job that bit easier.
Social Media
At Lion Marketing, we cover all aspects of social media (according – and working in conjunction with – the client’s needs and desires). This encapsulates but is not exclusive to: Facebook, Twitter, Quora, StumbleUpon, LinkedIn, Wikipedia, Reddit and Pinterest. Our ultimate aim through these social media platforms is the same: to project our client’s image as they see it and how they want it viewed. We work with the client to create this before plastering it on social media.
Branding
Branding is how marketing firms such as Lion Marketing are able to create a particular name/image for our firm’s services/products that fast becomes quickly entrenched in their client’s mind. It is a way that will ultimately create a presence in the market that distinguishes our client from its competitors in the industry.